Oddly, this car ad with two lesbians meeting at a party has been banned in Italy. I’m not sure what the fuss is about; although it does remind me of my lovely spouse – only in it for my . . . no, not that stuff. The one lesbo is only after some new clothes to match the car. Guess the maker of the ad knows lesbos. Wish I had been so astute.
Italian TV chiefs are refusing to broadcast the 30 second advertisement made by Publicis for the new Renault Twingo, The Daily Mailreports.
The commercial, which commentators have slammed for not presenting any technical aspects of the car, begins with two attractive women noticing each other at a house party.
The blonde woman follows the brunette to a bedroom and peeks through the door to see her removing her pink top before she lies down on the bed and smiles.
The brunette smiles cheekily and blindfolds the blonde with a black stocking, but she then quickly moves off the bed , grabs the other woman’s discarded top from the floor, puts it on and leaves.
Outside viewers see the blonde walking to a Renault which is the same colour as the shirt.
The brunette is shown lifting her blindfold and peering around the bedroom in confusion as the blonde drives away.
Italian gay groups have slammed the advertisement, saying it is offensive to lesbians.
But Italian newspaper Corriere Della Sera questioned whether it was controversial.
“Is it controversial or cutting edge? One thing for certain though — at no point during the advert is any technical aspect of the new Renault Twingo ever mentioned,” the newspaper said.
Publicis spokesperson Daniele Tranchini said the advert was meant to be enjoyable but not vulgar.
“We wanted to create an advert that was original, enjoyable and at the same time not vulgar and I believe we have achieved that,” Ms Tranchini said.